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XXV.2 March-April 2018
Page: 71
Digital Citation

Flying from the pigeon hole: Moving beyond methodological expertise in product-development orgs


Authors:
David Siegel

Until the day my mother died, she maintained that she could not understand what I did for a living. Yes, she had heard my elevator pitch about helping to make technology more useful, easier to learn, and more natural for people to use. But this attempt to concisely summarize my work is actually pretty abstract. It could not create a picture in her mind. In contrast, it was easy to create such a picture with simple descriptions of a couple of my activities. I could even do a mock usability test with her. By reducing my work to a…




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