Cover story

XXV.2 March-April 2018
Page: 26
Digital Citation

The business of UX strategy


Authors:
Daniel Rosenberg

UX platforms, technology, and development methods have evolved rapidly over the past decade. With every passing month comes an announcement of a new device, operating system, or UI toolkit. Open source libraries, Web-service APIs, and agile method flavors continue to proliferate like rabbits. This incessant pace of innovation yields the impression that the opportunities for UX innovation are potentially infinite. Applied to this vision of an unconstrained future, the words of famous baseball player and manager Yogi Berra were never truer. He noted that "in theory, theory and practice are the same; in practice, they are not." Insights…




You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.

GET ACCESS

Join ACM SIGCHI

In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.


Subscribe to the ACM Digital Library

Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)


Subscribe to interactions

Get full access to interactions online content and receive the print version of the magazine bimonthly.