Authors:
Yolande Strengers
In 2014 I wrote a cover story for Interactions asking, "Are you designing for Resource Man?" [1]. The provocation was based on my research exploring the role of smart energy technologies in everyday life and their ability to support resource management and decarbonization. I argued that the energy industry was imagining householders as rational and efficient micro resource managers, or "resource men," who optimize energy and water demand with data and automation. I showed how Resource Man's imagined life, cast in the image of the male-dominated fields of energy engineering and economics, is mostly devoid of life. Envisioned as…
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