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VII.3 May 2000
Page: 17
Digital Citation

Design: no here, now where?


Authors:
Bill Hill, A. Henderson, K. Ehrlich

I warn you this is going to be pretty Californian, and I think really important. He claims this chart is a representation of most of the world's traditions of wisdom at least at some fundamental level. For me, it is also a map of the world of design and branding, particularly in relation to e-commerce. Let's call Wilber's chart a map of being that begins with Matter. The first nest of being contains physical objects, such as rocks, water, and air, that can be defined by physics. Transcending and including Matter is Life. This does not mean that we…




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