Usability is the second most important property of a web site. Have I said that before? Well, I've said it again. It's worth saying over and over again until everyone knows it. Forrester Research did a study of more than 8,500 people (user testing in the small? Hah!) on why those people chose to go to one Web site rather than another that offered the same thing. They found that after "good content," usability was the most important property (there were only two other important properties: download speed and freshness of content; those four properties each scored more than…
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