Authors:
Aaron Marcus
In past essays of "Fast Forward," I have pondered the semiotics of the term "user experience." Meanwhile, corporate groups worldwide have been busy carrying out activities under different colors of this banner according to their own interpretations of the concept. At present, many different tribes of the CHI community are merging, re-organizing, and restructuring, to achieve a more efficient, productive, and successful development of user-centered products and services, the byproduct of which is a standard for future design. At IBM, long-term user-advocate, Karel Vredenburg, Program Director of Corporate User-Centered Design and User Engineering, recently published his approach to the…
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