Whose profession is it anyway?

XII.3 May + June 2005
Page: 36
Digital Citation

The adaptive user experience organization


Authors:
Victor Lombardi

In the 21st century, we see two seemingly contradictory trends happening simultaneously: Information architecture (IA) is becoming a legitimate career path, as illustrated by new graduate-level degrees, a strong job market, and at times, roles that appear on the management organization chart. Information architecture is becoming a skill that all user experience practitioners must have, whether an industrial designer is creating the user interface for a portable music player or a communications designer is providing free-text search for a digital archive. And to some extent, IA is becoming everyone's job, as we all increasingly need to manage our growing…




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