Web 2.0 is coming. Rich Internet applications (RIA) are here. Hurrah! The Internet has caught up with the desktop, at long last. As a result, some natural experiments in emotionally attractive Web sites are provided, allowing us to contrast the more traditional, static HMTL-page Web sites with these more interactive, dynamic ones, where there are natural controls for information content, utility, and usability. So let's see what we can learn from them. In this exploration, I concentrate on map Web sites because they provide the ingredients for appropriate comparisons. We know how to make products that are easy to…
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