Over the past decade many companies have formalized the role and function of a user experience (UX) team within their corporate structure. At the same time a significant number of user experience team managers have visibly risen on the executive ladder. Today I know of at least a dozen UX VP positions, with many more individual leaders managing teams at the director level and a few at the SVP level. This trend in UX mirrors the growth and maturation of the industrial design discipline as it moved from a consultancy-based practice to a well-defined, internal corporate function during the…
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