ACM Interactions

Authors:
Donald Norman

---

We are failing. Are products getting more or less usable? Every year products do get better; every year shows a growth in good design. But the number of new products—and most important of all, new product categories—grows even faster. We preach the virtues of good design to the converted, so most of the time our messages fall on deaf ears. Actually, when it comes to the ever-increasing number of new product categories, our messages don't even reach any ears. That there is a fundamental mismatch between people and machines is well recognized within the human-centered design discipline. This gives…

---

You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.

GET ACCESS

Join ACM SIGCHI

In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.

Subscribe to the ACM Digital Library

Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)

Subscribe to interactions

Get full access to interactions online content and receive the print version of the magazine bimonthly.