We are failing. Are products getting more or less usable? Every year products do get better; every year shows a growth in good design. But the number of new productsand most important of all, new product categoriesgrows even faster. We preach the virtues of good design to the converted, so most of the time our messages fall on deaf ears. Actually, when it comes to the ever-increasing number of new product categories, our messages don't even reach any ears. That there is a fundamental mismatch between people and machines is well recognized within the human-centered design discipline. This gives…
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