In 2005 I attended a BayCHI panel discussion entitled "User Research Strategies: What Works, What Does Not Work." The panel featured user research leaders from key design-y Silicon Valley tech firms: Adobe, Intuit, Yahoo!, eBay, and Google. After a number of (perhaps deservedly) self-congratulatory pitches from companies that had worked hard to deploy user research into every part of their design process, Maria Stonethe first person hired by Google to do user research full timestood up and kicked off her talk with the following: "What I'd like to argue today is the goal should be good design, not more…
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