Inspired by Lego's pioneering explorations into co-designCuusoothe "openness" Zeitgeist, and several of our own ad hoc co-design initiatives, Vodafone decided to probe more systematically into the possibilities of actively co-designing with our customers. Like in all great adventures, we set out with certain expectations but came out with a lot more to think about than we had anticipated. Rather than focusing on the outcome of this work, I will describe the lessons learned from the journey. Although we ultimately co-designed some great ideas for products and services, it was the journey and associated discoveries that were particularly instructive. Much…
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