ACM Interactions

Authors:
Mark Hicks

---

Inspired by Lego's pioneering explorations into co-design—Cuusoo—the "openness" Zeitgeist, and several of our own ad hoc co-design initiatives, Vodafone decided to probe more systematically into the possibilities of actively co-designing with our customers. Like in all great adventures, we set out with certain expectations but came out with a lot more to think about than we had anticipated. Rather than focusing on the outcome of this work, I will describe the lessons learned from the journey. Although we ultimately co-designed some great ideas for products and services, it was the journey and associated discoveries that were particularly instructive. Much…

---

You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.

GET ACCESS

Join ACM SIGCHI

In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.

Subscribe to the ACM Digital Library

Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)

Subscribe to interactions

Get full access to interactions online content and receive the print version of the magazine bimonthly.