Web content is the meat in the sandwich, not the icing on the cake. Too often, organizations build websites and then neglect the content, letting it languish, unread and unloved. Even during website redesigns, the editorial process gets short shrift in favor of building shiny new features and creating fancy new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem." Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.