Web content is the meat in the sandwich, not the icing on the cake. Too often, organizations build websites and then neglect the content, letting it languish, unread and unloved. Even during website redesigns, the editorial process gets short shrift in favor of building shiny new features and creating fancy new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem." Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full…
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