Authors:
Jonathan Bean
In a piece published in Fast Company last December, design thinker Bruce Nussbaum described a phenomenon he branded indie capitalism [1]. We've all seen its manifestations: that new yarn shop down the street, the craft brew suddenly in every hot restaurant, that guy at the farmer's market with the killer tomatoes. According to Nussbaum, four characteristics distinguish this softer, gentler, and infinitely more hip version of capitalism. First is a focus on local rather than global processes; second is a belief in person-to-person connections, both face-to-face and technologically mediated; third is a relentless focus on innovation and making; fourth…
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