Not long ago, during a tense conference call at a high-tech firm, a project manager suggested exploring the capabilities of technologies available for building a product. The aim: finding out, at the outset of the project, what would be feasible to build. The UX lead responded, "But that's not user-centered! We cannot look at technologies first." That lead had a good point. But the exchange got me thinking. Are users truly the center of a design? Why not do thorough tech explorations? And besides, isn't the business model what is really driving market viability, since that's what is paying…
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