Cover story

XIX.3 May + June 2012
Page: 50
Digital Citation

Interactions with big data analytics


Authors:
Danyel Fisher, Rob DeLine, Mary Czerwinski, Steven Drucker

"When times are mysterious Serious numbers will speak to us always. That is why a man with numbers Can put your mind at ease. We've got numbers by the trillions Here and overseas." —Paul Simon, "When Numbers Get Serious," 1983 Increasingly in the 21st century, our daily lives leave behind a detailed digital record: our shifting thoughts and opinions shared on Twitter, our social relationships, our purchasing habits, our information seeking, our photos and videos—even the movements of our bodies and cars. Naturally, for those interested in human behavior, this bounty of personal data is irresistible. Decision makers of…




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