Authors:
Janaki Kumar, Philip Haine, Michael Brown
Are you a user experience (UX) team manager affected by a merger or acquisition (M&A)? If so, you are not alone. M&A is a common business expansion strategy in the technology industry. To name a few large acquisitions in the recent decade: Oracle acquired PeopleSoft, Siebel, and Sun Microsystems; Facebook acquired Instagram; Google acquired Motorola, YouTube, and Waze; SAP acquired BusinessObjects, Sybase, SuccessFactors, and Ariba. Recent improvement in the global economy will likely increase the pace of corporate acquisitions. Whether you are part of the acquired company or the acquiring company, an M&A event presents complex challenges to UX…
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