Jennifer McGinn, Christopher LaRoche
As UX professionals, we often hear that there is no time or budget to conduct user research—sometimes from our peers . By contrast, we want to assure you that in addition to creating an inexpensive mobile lab , you can conduct user research on any budget and any timeline, while still getting high-value user feedback for your teams and stakeholders. Aside from the usability lab, the common costs associated with user research are recruiting, participant incentives, and time to conduct the research. Participant Recruiting Using a professional recruiter is sometimes necessary when you need to locate and schedule…
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