Julie Williamson, Daniel Sundén
In a time when many research questions lead us to evaluate "in the wild," it seems like the next logical step to increase the realism of these evaluations. Studies done without any interference or visible presence from an experimenter could give us an incredibly realistic view of how our technologies and interfaces are used in practice. The participants might not even realize it is an experiment. This would provide an ideal setting for evaluating interaction in the wild, creating not just ecological validity but ecological reality. Insights At this point, the obvious questions arise about research ethics: What…
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