I have some practical issues with Cockton and Woolrych's article "Sale Must End: Should Discount Methods be Cleared off HCI's Shelves?" in interactions IX.5 (September-October 2002). First, they misrepresent. For example, when I read, "Analysts must essentially pick sample user tasks or system features at random," my eyes bulged. Why must analysts do this? We don't here at Forrester. When we review a site for a client we get the client to describe the most important target users and detail the users' most important tasks. Then we evaluate how well the site supports those tasks. Working with the client…
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