Jonathan Arnowitz, Elizabeth Dykstra-Erickson
Avoiding the Next Schism The September/October issue carried a letter from Bill Buxton criticizing our Business column "Avoiding the Next Schism" (March/April). Bill said he did "not recognize anything in the article that reflects any design process" that he had ever encountered. He acknowledged that this was "not surprising because there [was] almost nothing about design in the article." Correct! The article was not about the design process, but about identifying common ground between ethnography and usability to avoid a potential turf war between these two disciplines. Ironically, we agree with Bill that design is the "glue" that makes…
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