Fresh

XII.6 November + December 2005
Page: 10
Digital Citation

Piloting through the maze


Authors:
William Buxton

It always drives me nuts when ideas are rejected for reasons other than their merit. One common example is when an idea is skewered because someone pipes up and says, "That's already been done." For me, this "argument" holds no water at all. In fact, I take it for granted that the greater part of new ideas are reworkings of old ones. After all, how many breakthrough inventions or products are completely new? I can't think of any. New perspectives, insights, or circumstances? Yes. But I hope that you will excuse me if I don't hang my future on…




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