Tom Chi, Kevin Cheng
"This design isn't simple." "This design isn't consistent." How many times have we heard these design complaints? Engineers and marketing managers have heard us squawking about heuristics and they've finally found their dictionaries and are squawking back! Resist being bound to oversimplified rules! They are not just parroting our beloved heuristics. They are appreciating the tactic we've been using to force our point of view: Follow "good" heuristics and you will achieve a desirable result. Design heuristics abound. Our favorite set is the heuristics described in Dix, Finlay, Abowd, and Beale's classic text Human-Computer Interaction as being the best…
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