Authors:
Nathan Shedroff
Three years ago, I got a call from an editor of one of the biggest business magazines in the U.S. (who shall remain nameless, not to preserve his anonymity but simply because I can't remember which magazine it was). What he said over the phone was this: "We're planning on writing a book about how businesses can innovate like Apple does, and I was told to talk to you about it." I'm not sure if he was asking me to write it or just wanted feedback and leads, but my answer stumped him: "You can't write that book." He…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found