Biological researchers have suggested that the phenomenon of conspicuous consumption [1, 2] can be an evolutionarily viable survival technique. Conspicuous consumption can enhance an organism's fitness because it demonstrates that the organism has sufficient resources to live, and then some. This abundance of resources suggests to other members of the organism's community that he or she may be a valuable social or sexual partner, with sufficient resources to squander some on goals beyond mere survival . Two forms of conspicuous consumption are particularly notable. "Sexual handicapping" involves an individual exhibiting resource-intensive behavior or morphology in order to communicate his…
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