We very much like stories of products and services that show the advantages of people-centered innovation approaches over pure technological innovation. In our community it is widely recognized that those companies who take on a people-centered approach are more successful on the market. But what really differentiates people-centered innovation approaches from technology-centered innovation models? This is an ongoing debate that has so far produced useful reflections and insightful methodological improvements in our practices, but not a lot of conclusive insights. I would like to add my own observations to this debate by looking at how the theory of biological…
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