Marc Rettig, Alex Wright
You remember how it all started, right? People who were designing interfaces said, "Our scope is bigger than the interface. This stuff is dynamic. It's conversational. We are Interaction Designers!" A few years went by, and the industry started to internalize this perspective. Older terms like "interface design" and "usability" gave way to terms like "user experience" and "experience design." Around the same time, some people started calling for integrated design, an approach recognizing the interdependency of business, technology, interface, interaction, content, and so onall legitimate targets of a design approach, all necessary for making good things. As our…
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