Transformation

XVII.6 November + December 2010
Page: 41
Digital Citation

Design tools for base of the pyramid strategies


Authors:
Prasad Boradkar, Unmesh Kulkarni

In the recent remapping of global economies and trade flows, China and India have emerged as formidable economic forces, not only as capable providers of products and services but also as nations of consumers with an increasing appetite for goods and the means to buy them. The governments in these nations are making significant economic reforms to spur rapid growth, and this has resulted in three key developments. One, the manufacturing of consumer goods (toys, white goods, electronics, etc.) and the provision of services (call centers, software development, etc.) have largely shifted to China, India, and a few other…




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