Abraham Maslow's "Hierarchy of Needs" from 1943 is a well-known psychological framework that has been applied (directly, or through derivative versions) to thousands of diverse problems. Our work often brings us back to his hierarchy as we consider addressing a richer set of needs through the stuff we are making. And while I like to look at and think about people more than stuff, I feel as though we've come to a point where we are not thinking hard enough about the 'stuff." It's high time to leverage this style of hierarchy to challenge the types of user experiences…
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