When Apple released the iPhone in 2007, it was a game-changing product in ways we had not seen for many years. Consumers were talking about it everywhere. They gathered around the phone to watch the pinch and the swivel; they were awed by the pictures, apps, and games. The technology industry reacted as well. Companies expressed their frustration at not being able to create a game-changer too. Everyone wanted to re-create the iPhone's impact in their own products. Game-changing products and applications are part of the natural ebb and flow of product design. But something different seemed to be…
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