Authors:
Steve Sato, Tony Salvador
Creating a Shared Context Focus groups that are used to develop or evaluate new products strive to achieve some of the same goals as does working with mock-ups. Generally, researchers are responsible for characterizing the product (the block of wood) and for creating a shared context of use (the everyday events Hawkins experienced) to focus the participant's wants, needs, and perceptions. Providing a shared context is relatively easy if the product is an improvement on an existing object, for example, a clothes washer, since subjects have some previous understanding about how they use clothes washers. The researcher's challenge comes…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found