David Siegel, Susan Dray
UCD Heaven? A company that we know has a small but active user-centered design (UCD) community and does a fair amount of both laboratory usability research and field research. Over the years, the company has increased the number of user-centered design professionals it employs, and it is a rare product that does not receive at least some attention from usability. Even during the technology downturn, staffing has been maintained, a far cry from the many companies that have significantly reduced staffing for UCD functions. Sounds like UCD heaven, doesn't it? To an outsider, it certainly might seem like an…
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