The antagonism and misunderstandings are familiar from both sides of the fence. In one recent Internet discussion, a CHI professional asked plaintively if we were actually going to have to include the branding people in our design process. Well, CHI folks, it turns out that branding, a key aspect of marketing, is also a key aspect of the success of user-interfaces. Not that usability, visual design, information design, and the like are not important; au contraire, they are crucial. It's just that branding has a definite role to play, and user-interface developers who ignore marketing departmentsespecially branding groups and…
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