Jonathan Effrat, Lisa Chan, B. Fogg, Ling Kong
After presenting our research about sounds people love and hate at a recent Stanford Media X Conference, we were approached by a program manager from a large software company. She told us a story about how her company learned a hard lesson about sound. They were testing a new version of a popular software title. In this application each time the user completed a certain task successfully, the software played a feedback sound. This particular sound had been chosen years ago and never questioneduntil now. In the new user studies, they watched their users get confused. She told us…
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