Authors:
Jonathan Arnowitz, Elizabeth Dykstra-Erickson
Ethnography and Usability: Where's the Glue? It was with equal parts curiosity and confusion that I read the article, Avoiding the Next Schism: Ethnography and Usability, by David Siegel and Susan Dray (Business, March-April 2005). The article begins by cautioning that a schism between these two disciplines "threatens to undermine the ability of UCD to introduce a holistic and comprehensive focus on the user into all phases of technology design." And in its conclusion, states, "both usability and ethnography professionals need to understand the product planning and design process ..." I do not recognize anything in the article that…
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