Why have a framework for understanding beauty? Isn't beauty simply obvious, like the infamous Supreme Court quip about pornography"You know it when you see it?" Perhaps for natural forms of beautyflowers, landscapes, animals, human bodiessubjective taste may suffice for coffee-table pundits and aesthetic philosophers alike. But in the high-stakes world of product development, where delicately balancing profit motive with consumer value is paramount, more than a mere appreciation for beauty is needed. One must actively create and deliver "the beautiful" when designing "the artificial"objects for popular consumption. That requires multidisciplinary cooperation to succeed. Therefore, a coherent model identifying specific,…
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