Old models no longer suffice

XV.5 September + October 2008
Page: 45
Digital Citation

THE WAY I SEE ITSimplicity is not the answer


Authors:
Donald Norman

Everyone wants simplicity. The same desires are there, whether the device is a new cell phone or a shop tool, the dashboard of an automobile or the choices offered while shopping in a store. "Why can't my technology be as easy to use as my garage-door opener?" asks one paper on the topic. "One button and it opens or shuts the door. Simple, elegant." The cry has been picked up by everyday people, newspaper reviewers, and professionals alike. But if it is so obvious, if the need is so great, why don't the products rise to the occasion? Everyone…




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