Editor's Note: Use-based design is a new model of product development. It is a process of measuring user behavior and applying the resulting data to improve the next version of a productcreating a feedback loop between user and designer. (We might refer to the process as data-driven design, but that term has another meaning among software developers.) Basing design decisions on customer behavior has roots in mail-order catalogs of the late 19th century, such as Montgomery Ward and Sears, Roebuck. Use-based design grew along with direct mail in the mid-20th century. More recently, the Web created opportunities for collecting…
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