What is design?

XVII.5 September + October 2010
Page: 70
Digital Citation

Solving complex problems through design


Authors:
Steve Baty

What is it about design that makes it so well suited to solving complex problems? Why is design thinking such a promising avenue for business and government tackling seemingly intractable problems? Design is a broad arena of activity with a rich history, developed theory, and passionate practitioners. It encompasses a myriad of techniques, tools, philosophies, and craft. At least in part, design can be seen as an approach to solving problems and in that guise has several fundamental qualities—as a practice and as a mind-set—that make it effective in the face of complicated issues. Better suited, in fact, than…




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