It is time we stopped talking about social networks and started talking about people, groups, and relationships. This is probably the fourth time this week I have said this: Social is more than the social network. It is perhaps the 500th time I have said it in the past two years. Maybe the 1,000th time if you count the past five years. This is not news to anyone who takes a deep research interest in social networks. Rooted in insights from sociologists like Émile Durkheim, Ferdinand Tönnies, and Georg Simmel, the field as we know it emerged in the…
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