When a designer is thinking about ways to create experiences that deliver meaningful and lasting connections to users, it is helpful to consider the notion of our personal affinities and how they affect perception, adoption, and use in the designed world . The term "affinity," when illuminated by definitions from chemistry and biology, gives us a deeper understanding of the form and importance of these connections people have to products and services. An exploration of what affinity means can lead us to consider new and useful ways of informing design thinking and ultimately help us design with more success.…
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