Authors:
Colleen Jones
Digital contentthe text, images, audio, and video that make up digital experiencesis in demand. And in few areas is it more in demand than health: Eight in 10 American Internet users have looked online for health information [1]. If you think about it, much health innovation explores how to get the right content to the right people at the right time. For example, Brightwhistle, one of Georgia's top 10 most innovative companies in 2012, matches patients with relevant content about potential clinicians to improve clinicians' patient acquisition experience. Another health startup example is Sharecare.com, which curates health content from…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
