Authors:
Tek-Jin Nam
It was 26 years ago that I first dipped my toes into the waters of industrial design and began to understand how professionals make a living doing it. I was a university freshman and took a special introductory seminar that set me on course for my still ongoing academic journey. From that seminar I remember the names of two exceptional industrial designers from the early 20th century. Those two were Raymond Loewy, whose MAYA (most advanced yet acceptable) principle became my favorite way to evaluate design (as well as many other things in my life), and Henry Dreyfuss, whose…
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