Personalization. It's one of the words of our times. I heard it five times yesterday in different conversations. I think I also uttered it once or twice, pushing the count up further. As I reflected on the conversations of the day, it became clear there are many different denotations and connotations of the word personalization. This reminded me of my ruminations on the word social. So, I decided to spend some time researching the concept, trying to understand what personalization means and what happens if you do it. To be a person implies you are an individual, human-like character,…
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