Juha Lehikoinen, Ville Koistinen
Suppose you need to make a decision about your Web-store entry-page design. The data tells you that the more you leverage search and filtering, the more users will view your products, so you create a design in which users can easily see all of the different ways of looking for products. Search and filtering are the most prominent features on your entry page. As an alternative, you could have a design that focuses on communicating the experience attributes, is genuinely yours, and makes your company stand out from the competitors. But that design cannot incorporate the search and filtering…
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