Chris Speed, Deborah Maxwell
Designers have always been good at mediating value. Their sensibilities for understanding how to manipulate materials, images, and actions have been adding value to products and services for a long time. Design studios across the world have used increasingly creative tactics to add value to both the most banal consumer products and the most interesting cultural material. However, the designer's role is one of the hired hand, brought in to add value somewhere along the classic linear value chain. Insights Simply put, value chains describe the organization of parties, resources, and energy involved in the production of products…
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