Some grand challenges—if not the grand challenges—of the next decade will be in reframing the notion of "personal" in personal data and in managing such data ethically. What is "personal" data? First, there is data we share intentionally when we use, for example, social media platforms, chat applications, dating sites, location-sharing sites, and cloud services. Much shared content, whether an image, a statement, or a document, is personal. And then there is the personal data and metadata traces we share unintentionally—data collected actively and passively when we interact with, encounter, or are encountered by digital technologies at large. Such…
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