Big names including Apple, Fiat Chrysler, Google, and Uber are investing big money in self-driving cars. Underpinning the sense of anticipation around this new form of mobility is more than a dash of utopianism. Self-driving cars, it's been promised, will free us from accidents, traffic, and pollution—not to mention all that time we're spending performing the onerous task of driving. Retailers and advertisers are excited about the prospect of people spending more time in front of screens instead of windshields. Screen time translates into money spent. Drivers will become consumers. What's not to like? Well, for one, it's awfully…
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