Brian McInnis, Gilly Leshed
Crowd work platforms are becoming popular among researchers in HCI and other fields for social, behavioral, and user experience studies. Platforms like Amazon Mechanical Turk (AMT) connect researchers, who set the studies up as tasks or jobs, to crowd workers recruited to complete the tasks for payment. Crowd workers on AMT (called Turkers) are quick and easy to recruit for online studies, are cheaper than paying people to come to the lab, and can provide useful feedback on prototypes through user research [1,2,3]. Plus, Turkers are considered more representative of the general (U.S.-based) population than the convenient undergraduate sample…
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