Authors:
Liam Friedland
What activities do UX leaders engage in to ensure they are in the room when important business decisions about product direction and business strategy are made? In preparing to give a presentation on leading UX teams as a core business competency, I asked this fundamental question of seven other UX team leaders. My intentions were to gain a broader perspective and understand whether the patterns that emerged from those discussions squared with my own experiences. I purposely sought out a mix of leaders from both enterprise and consumer software in the hopes of seeing and understanding any differences or…
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